Crafting fireworks with ingenuity, continuing the legend of the fireworks industry - Interview with Zhang Shengxiu, Chairman of Fuxing Fireworks

At the beginning of the new year, everything is updated. On January 9th, a reporter from China Economic News entered the Fudxing Fireworks in Liling City, Hunan Province, and conducted an exclusive interview with Chairman Zhang Shengxiu to deeply explore this brilliant enterprise in the fireworks industry.

Fuxing Fireworks is an industry leader specializing in the complete ecological industry chain operation of fireworks and firecrackers. It is not only a well-known trademark brand in Hunan Province, but also a national high-tech enterprise. Since its establishment in 2001, the group has always adhered to the business philosophy of "people-oriented, honest operation, not wasting time, and strict craftsmanship". In the sedimentation of time, we have carefully cultivated multiple characteristic brands such as "Fuxing", "Jinhong", "Huajiao", and "Fuduoxing", and built a complete ecological industry chain of fireworks covering "raw material management, tube paper production, glue production, fuse wire production, firecracker production, toy fireworks production, logistics transportation, and fireworks  retail store", forming a strong core competitiveness.

The group is established and operated in a modern mode, with its headquarters located in Liling, which is renowned as "The Capital of Fireworks" and "The Capital of Ceramics". It has a total of ten wholly-owned subsidiaries, including six large firecracker factories, one national standard fuse wire factory, one large rotary lift and rocket toy fireworks factory, one raw material management company, and one toy fireworks management company. At present, the group has a professional management team of more than 130 people, with a total of over 1200 employees.

As a provincial-level intangible cultural heritage "Liling Fireworks Production Techniques" inheritance base, Fuxing's products are sold well in 21 provinces and 286 counties and cities across the country. By 2025, the production of firecrackers by the group company will reach 3.5 million boxes, which will be exported to various Southeast Asian countries. The reason why its products have gained widespread recognition cannot be separated from the group company's consistent adherence to the principle of "quality first, honest management". The company strictly controls product quality and follows high standards and strict requirements in every aspect to ensure that every fireworks and firecrackers leaving the factory can provide consumers with a safe and pleasant experience. That's why Fuxing's products have always been well received by the operating company and loved by a large number of consumers.

The group always adheres to the brand core values of "craftsmanship as the original intention, cultivating skills with heart, practicing with sincerity, perseverance, and seeking excellence", and is committed to building a leading enterprise in the "complete ecological industry chain of fireworks industry".

Zhang Shengxiu inherited his father's business and played a leading role in the operation and management of the Fuxing Fireworks . Under his guidance, Fuxing Fireworks developed rapidly. The two new national standard demonstration factories newly invested and constructed by the group, Fuxing Guangu New Line, have been certified as "National High tech Enterprises" and have also been included in the provincial-level intangible cultural heritage "Liling Fireworks Production Techniques" inheritance base. In the future, Fuxing Fireworks  will adhere to the commitment to the complete ecological industry chain operation of fireworks, and achieve comprehensive upgrading and leapfrogging of the industry.

Zhang Shengxiu, with his passion and persistence for the fireworks industry, inherits the exquisite skills and business philosophy of his predecessors, constantly innovating and expanding. Under his leadership, Fuxing Fireworks has not only achieved outstanding achievements in product quality and brand building, but also played an important role in industrial driving and cultural inheritance. In the future, Fuxing Fireworks is expected to continue leading the development trend of the fireworks industry, writing a brilliant chapter for the prosperity of the Liling fireworks industry and the inheritance and promotion of traditional culture.